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The Cone 101 Workshirt

Workshirts

$119
Save 50-67%
Typically priced at $238-$357 in retail.
Ships immediately. Pay a little more for instant delivery.
Pre-order at a wholesale pricing. Production starts when funding goal is reached.
Fit
57% funded
Launched about 1 hour ago
Cut and sewn in California.
This is an active crowdfunding campaign.
It is estimated to ship in June / July 2025.
A gold-standard workshirt using Cone Mills selvedge denim, sewn up right in the USA. Best of all, thanks to a few customers who have lovingly worn their Cone 101 Workshirts for years, we can show you the incredible look that awaits you in time.
This Gustin workshirt is made from sanforized raw selvedge denim from Cone Mills. This was our first truly selvedge denim workshirt and remains our best sell. Today is really about showing you where it goes, thanks to some stellar wear-in shots from customers. The start is as classic and as you can get - dark indigo, crisp white weft, starchy. The perfect raw denim blank canvas. Wearing it creates true art. Creases begin to set in on the arms. The indigo begins to chip off along the hems and high points in the fabric allowing the weft to create beautiful highs of color. The overall shade begins to soften. Each workshirt is a unique creation that reflects your life. A true workwear icon.
There are a number of construction details that define our workshirt. The first is ample triple needle work with a classic chain stitch runoff. Triple needle is a specialized stitch not found on a standard button downs and that serves as the heart of any good work shirt. Ours gets triple need flat felled yoke and side seams with chain stitched bottoms. We also allow the side seam chain stitch to “runoff” the end giving you three chain stitch ends on each side. We bar tack to ensure the runoff can’t compromise the security of the side seam. The second detail is double chest pockets. We keep ours a bit cleaner, without flaps, but use button closures and double bar tacks in each corner for added strength. The left chest pocket gets the addition of a small pen slot. The third detail is side hem gussets. It’s a small functional element and looks absolutely great. On our selvedge styles we incorporate the selvedge on the bottom. Finally, we love the chin strap. Ours is small enough to be tasteful while still reminding you of the work wear roots of the garment. We created new custom Corozo buttons specifically for our work shirts. They’re a deep navy shade with a slightly domed top and two holes for securing. Overall, this is one of our most intricately constructed garments and one of the most costly to produce.
For production on these, we're teaming up with a small shop that exclusively sews reproduction workwear for Japanese brands - always above $300 per shirt. Their work is immaculate, and we're excited to be partnering with them.
Our workshirts will be available in our Classic and Slim fits. The main differences in details between our workshirts and our other shirting come down to construction - no back box pleat, and differently shaped side scoops. The Slim fit has a more tailored body as compared to our Classic fit. Chest and waist come in to provide a more fitted option. Details are in our fit guide now.
Fit
Available in our classic and slim fits
Fabric
#10 100% Cotton, 13.5oz
Finish
Raw, Grey Contrast Stitching
Trims
Custom Corozo buttons, Gustin logo label
Made in
made in usa
Fit guide
Est. Ship
June / July 2025
Customer Feedback on THE CONE 101 WORKSHIRT
"Fading beautifully. Fits perfectly and has become a work horse in my wardrobe."
-Felix G. | Verified Buyer
"This is a great shirt, as advertised. It is a little lighter than I expected, but it is perfect. I wish they would make this same shirt, cone denim with Gold threading. I think that would be sick. The 2XL fit exactly how I wanted it to."
-Eddie K. | Verified Buyer
"I just got the shirt and am impressed by the details. The fit is snug for a medium but the raw denim should stretch out with wear. I look forward to seeing how it looks after a few seasons of wear."
-Michael H. | Verified Buyer
"Top quality shirt. The denim fabric molds to body shape and has started to fade beautifully. Highly recommended."
-Manish K. | Verified Buyer
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What Customers Are Saying
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"
-Scott L. | Verified Buyer
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"Just wanted to thank you for the jeans. I had high hopes and yet these exceed my expectations! I love the fabric, and I love the fit and construction. Nice, nice work."
-Jeffrey S. | Verified Buyer
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