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#75 Okayama Standard

Japanese Selvedge Denim Jeans

$139
Save 50-67%
Typically priced at $278-$417 in retail.
Ships immediately. Pay a little more for instant delivery.
Pre-order at a wholesale pricing. Production starts when funding goal is reached.
Fit
91% funded
Cut and sewn in California.
This is an active crowdfunding campaign.
It is estimated to ship in May / June 2025.
The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we like in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Fit
Available in our Straight, Slim and Skinny fits.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#75 Japan Selvedge, 14.5oz, Orange ID
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
May / June 2025
What is selvedge denim? Read more on our blog.
Customer Feedback on #75 OKAYAMA STANDARD
"This pair of jeans fit great and are well made. Looking forward to see how they fade because the stock photos helped sell me!"
-Jordan H. | Verified Buyer
"I’m kind of a selvedge noob. Visited Japan came home with a Flathead 9oz. Jacket, and fell in love with Japanese style attention to detail. Happy to say, these USA details compete and even exceed in some areas. Now, compared to my usual AE Mall jeans of varying quality well, there is no comparison. Thats even with being generally satisfied with AE. I feel so swaggy in comparison. Just hefty enough. Slightly sheeny and plenty character now, and can’t wait to see how they wear and fade. Love the unique selvege ID."
-Christopher R. | Verified Buyer
"Beautiful denim, but 1 extra inch in the Front Rise (Slim cut) would make them so much more comfortable when seated."
-James P. | Verified Buyer
"I wasn't happy at first because the wrong pants were sent the first time around. Once I received the right order I am thrilled with the pants. They are very well sewn and I think they are going to hold up very well. I am looking at buying another pair."
-Terry N. | Verified Buyer
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What Customers Are Saying
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
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