This is an active crowdfunding campaign. It is estimated to ship in March 2025.
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Retro frontier vibes expertly captured by one of our favorite mills in Japan. We treat it to our Rugged Shirt style to create the perfect raw denim companion. We call it the Wild West Shirt.
Capturing a by-gone era can be tricky. All the elements from feel, to color, to pattern must be done right. This type of attention to detail is what we've come to truly appreciate about fabrics from Japan. Today, is about a retro frontier look. Think old-world cowboy style. The start - a tightly woven, thick twill. It gets a heavily brushed top, resulting in an almost suede-like hand. Tough but pliable. Next comes the vintage base colors, tweaked in just the right way to capture an old-world look. The masterful finishing touch is the high contrast, colorful patterning that ranges from large scale symbols to bold vertical channels. It's a great package that takes you back in time. Pick your favorite color, get your selvedge denim ready.
This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is set off by two key design cues: a perfectly sized collar without buttons, two clean button closures, and rounded chest pockets. These two elements lend the style a more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style—intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. We knew it was right the moment we sewed up some flannels and heavy jacquards in this style.
Buttons downs that are made in the USA using our quality material and construction are typically priced much higher. The Gustin model, with your support, lets us do much better.
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."