This is an active crowdfunding campaign. It is estimated to ship in March 2025.
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Cashmere soft is the best way to describe this rare shirting from Japan. If you want to know what our softest, most luxurious flannel of the year is, you're looking at it today. These are the Yak Wool Shirts.
Yak wool is one of nature's true performance fibers. It is consistently described as being as soft as cashmere. It adds natural breathability, warmth and odor resistance - all valuable in a great shirt. Combining it with cotton makes it much easier to care for. But what is the experience of actually wearing this shirt? Love at first touch - impossibly soft, silky smooth. It doesn't hurt that this great base of material is woven into a timeless plaid with classic color combinations. Get ready for one of your most special shirts.
This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is set off by two key design cues: a perfectly sized collar without buttons, two clean button closures, and rounded chest pockets. These two elements lend the style a more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style—intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. We knew it was right the moment we sewed up some flannels and heavy jacquards in this style.
Buttons downs that are made in the USA using our quality material and construction are typically priced much higher. The Gustin model, with your support, lets us do much better.
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"Just wanted to thank you for the jeans. I had high hopes and yet these exceed my expectations! I love the fabric, and I love the fit and construction. Nice, nice work."
-Jeffrey S. | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."