Crowdfunding

#75 jeans after wear-in. Actual jeans will appear raw like the last photo

#75 Raw before wear-in

#75 jeans after wear-in. Actual jeans will appear raw like the last photo

#75 Raw before wear-in

#75 Okayama Standard

Japanese Selvedge Denim Jeans

$139

Save 50-67%

Typically priced at $278-$417 in retail.

Fit

Fit Guide & Size Chart

Size

70% funded

Estimated ship date
February / March 2026

Cut and sewn in California

100% Cotton

The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.

Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we like in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim.

This is the same style and quality that was sold in boutiques all over the country for $205+.

*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.

Inseam

Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.

Fabric

#75 Japan Selvedge, 14.5oz, Orange ID, 100% Cotton

Finish

Raw, Contrast Stitching, Brown Patch

Trims

Custom Gustin hardware, stamped leather patch

Made in

Fit guide

Click here for our fit guide.

Est. Ship

February / March 2026

What is selvedge denim? Read more on our blog.

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more

Customer Feedback on #75 OKAYAMA STANDARD

"My favorite jeans and fabric for more than a decade"

-Bruno B. | Verified Buyer

"Love the deep, dark finish, I previously tried 36 in the straight but for this tried the 35 in the vintage straight fit, which I think I like a little better, a little less baggy in the thighs I think. Look forward to breaking them in."

-Kevin L. | Verified Buyer

"First time Gustin purchase, and the wait was worth it! My girlfriend is making fun of how happy I am and taunts me to wear them to bed. The neighbor who referred me to Gustin, a dapper dogwalker -- just saw me walking down the street and recognized the Okayama Standards. He said, "first pair? You are in trouble now!" And he's right -- there's no going back to the 'classic' brand that makes disposable denim. The price is high for me, to be sure -- but I'll save up to buy clothes that will last and look good doing it. Exceptional stitching, manifest quality."

-David B. | Verified Buyer

"Third pair. Great material and fit."

-Jamie B. | Verified Buyer

Bestsellers

Bestseller