1968 (raw)
1968 (worn-in)
1968 (worn-in)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (worn-in)
1968 (worn-in)
Cut and sewn in California.
This is an active crowdfunding campaign.
It is estimated to ship in March 2025.
It is estimated to ship in March 2025.
Returns & Exchanges
If for any reason you are not happy with the item you receive, we are here to help.
Learn more.
If for any reason you are not happy with the item you receive, we are here to help.
Learn more.
A true selvedge denim icon from the last great American selvedge denim mill. This is the deadstock Cone 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills White Oak plant in Greensboro, North Carolina. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is American denim at its best and quite possible the last time we'll ever have it.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Fit
Available in our Straight, Slim and Skinny fits.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 USA Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
Fit guide
Est. Ship
March 2025
Collections
What is selvedge denim? Read more on our blog.
Customer Feedback on THE 1968
"I absolutely love my 1968’s. They are the perfect retro denim and so far the fit is excellent. I haven’t washed them yet, so that will be an adventure, but I’m sure I will figure that out."
-Peter H. | Verified Buyer
"Love these, but want them in BLACK PLEASE!?!"
-Kelly B. | Verified Buyer
"5 out of 5, hands down my favorite jeans to wear. I've already put a lot of miles on them and I love the mix of heaviness/durability and comfort."
-Garret W. | Verified Buyer
"This is the 4th pair of Gustins I've owned. I bought 3 pair about 8 years ago, and wore the heck out of them for 6 years, until they were absolutely falling apart. So I just ordered another pair, the 1968, and they are everything I remember about my first Gustins. After only wearing them for 2 weeks, they are already breaking in and sizing up a bit, and getting much more comfortable. I've received so many compliments on them already, they are a fantastic company that makes high quality, affordable products. My only wish is that they would print the name of the fabric on the inside pocket, like they do the other information. I would have loved to use my old 3 pairs for a reference on what material to buy, but I have no recollection of what those fabrics were from 8 years ago."
-Adam K. | Verified Buyer
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