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#25 Natural Indigo 2

$156
Save 50-67%
Launched about 3 hours ago
Typically priced at $312-$468 in retail.
Fit
45% funded
Cut and sewn in California.
This is an active crowdfunding campaign.
It is estimated to ship in February / March 2025.
Of the hundreds of selvedge denims we've run, only a handful use true natural indigo dye from plants. This is one of the first we found and still one of the best. Seeing how it fades just makes it even higher on our list of must own pairs of denim. 
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. This fabric uses natural indigo plant dye, which is very rare and quite pricey. This dye is put to good use to make this denim start out with an inky, dark blue color. This is a great base to start wearing in, and as you can see, the way this fabric ages is every denim lover's dream -- perfect medium blue, nice grain, sweet contrast. It's a thing of beauty. At 14 ounces with a good amount of starch, this is a very solid fabric that will stick with you for years. This is denim done the old fashioned way.
This is the same style and quality that was sold in boutiques all over the country for much more.
Choose either our classic straight, slim or skinny fit. More details available in our fit guide.
You will receive a new pair of raw denim, not worn-in or distressed
Fit
Available in our Straight, Slim and Skinny fits.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#25 100% Cotton, 14.0oz, White ID
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
February / March 2025
What is selvedge denim? Read more on our blog.
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What Customers Are Saying
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
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