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#123 Plant Dye Indigo

$169
$139
18% off
Launched about 3 hours ago
Typically priced at $338-$507 in retail.
Fit
64% funded
Cut and sewn in California.
This is an active crowdfunding campaign.
It is estimated to ship in February 2025.
Natural indigo plant dye is used to create a true old-world selvedge. It starts with a beautiful postal blue color that fades to stunning hues over time. To make it even better we're giving you $30 off for this campaign only. Happy Holidays.
The heart and soul of this denim is the dye. It uses natural indigo plant dye, which is very rare and quite pricey. It's the way original denim was dyed and we love that nod to history. It’s dyed to the perfect light vintage postal blue color. It has a softness to it that's often seen when plant dye is involved. The wonderfully vivid wear-in is icing on the cake. The perfect natural canvas to make your mark on. We love denim like this done the old fashioned way.
Choose either our classic Straight fit or our new Slim fit. More details available on our fit guide.
Fit
Available in our Straight, Slim and Skinny fits.
Fabric
#123 Japan Selvedge, 12.0oz, Blue ID, Natural Indigo Plant Dye
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
February 2025
What is selvedge denim? Read more on our blog.
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What Customers Are Saying
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
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