Welcome to Gustin! Click here to get started.

#541 The Rainbow Selvedge

Selvedge Denim Jeans

$129
Save 50-67%
Typically priced at $258-$387 in retail.
Ships immediately. Pay a little more for instant delivery.
Pre-order at a wholesale pricing. Production starts when funding goal is reached.
Fit
97% funded
Cut and sewn in California.
This is an active crowdfunding campaign.
It is estimated to ship in May / June 2025.
If you missed the first run of this specialty selvedge, today you have another shot. We're getting a small lot woven just for us. Enjoy it and wear it well.
Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. This was our first new find that come from our global search for selvedge. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep as starting point as you find and a great starting color. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for it's balance of usability and toughness. The weft is where things take bold and colorful turn. A range of colored yarns are deployed to create a vivid rainbow effect on the backside of the fabric. The pictures tell the full glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.
Choose either our classic straight, slim or skinny fit. More details available in our fit guide.
Fit
Available in our Straight, Slim and Skinny fit
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#541, 100% Cotton, 12oz, Red ID
Finish
Raw, Contrast Stitching, Brown Leather Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
May / June 2025
What is selvedge denim? Read more on our blog.
Customer Feedback on #541 THE RAINBOW SELVEDGE
"These fit well and the fabric is comfortable for the first time wearing them. The subtleness of the rainbow is kind of fun too. I have some athletic legs and so many jeans are really snug on my thighs and calves with a good waist fit, otherwise, the waist is loose and I can comfortably get my legs in them. Neither problem for these. I liked the updates on the production once fully funded."
-Mark P. | Verified Buyer
"Insanely good quality. The pants don’t pop like in the picture but the subtly is phenomenal. I can’t stop rocking them!"
-Kent S. | Verified Buyer
"First time buyer.Ordered 31 SLIM Took the sizing seriously and the jeans fit perfectly! I ordered the slim fit and would also have been happy with the skinny.In a thinner material I would go skinny."
-Wade B. | Verified Buyer
"Overall satisfied on the quality of materials and workmanship. There is frustration surrounding the fit/sizing/return aspects of doing preorders. Ultimately my jeans will need alterations."
-Gregory L. | Verified Buyer
Bestsellers
Bestseller
gustin heavyweight t-shirt '70s beach collection
Heavyweight T-Shirt '70s Beach Collection
53% funded
$69
Bestseller
gustin #958 shibori dye stars short sleeve shirt - white
#958 Shibori Dye Stars Short Sleeve Shirt - White
98% funded
$99
Bestseller
gustin rainbow nep natural t-shirt 2 pack
Rainbow Nep Natural T-Shirt 2 Pack
29% funded
$59
Bestseller
gustin the 1968 - vintage straight fit
The 1968 - Vintage Straight Fit
99% funded
$99
Just launched
Just Launched
gustin heavyweight t-shirt 2 pack (coral)
Heavyweight T-Shirt 2 Pack (Coral)
2% funded
$46
Just Launched
gustin heavyweight t-shirt 2 pack (soft sun)
Heavyweight T-Shirt 2 Pack (Soft Sun)
2% funded
$46
Just Launched
gustin heavyweight t-shirt 2 pack (pale cyan)
Heavyweight T-Shirt 2 Pack (Pale Cyan)
4% funded
$46
Just Launched
gustin #286 black x black stretch
#286 Black X Black Stretch
6% funded
$139
What Customers Are Saying
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"
-Scott L. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.