Crowdfunding
#75 jeans after wear-in. Actual jeans will appear raw like the last photo
#75 Raw before wear-in
#75 jeans after wear-in. Actual jeans will appear raw like the last photo
#75 jeans after wear-in. Actual jeans will appear raw like the last photo
#75 jeans after wear-in. Actual jeans will appear raw like the last photo
#75 jeans after wear-in. Actual jeans will appear raw like the last photo
#75 jeans after wear-in. Actual jeans will appear raw like the last photo
#75 jeans after wear-in. Actual jeans will appear raw like the last photo
#75 jeans after wear-in. Actual jeans will appear raw like the last photo
#75 jeans after wear-in. Actual jeans will appear raw like the last photo
#75 jeans after wear-in. Actual jeans will appear raw like the last photo
#75 Raw before wear-in
Cut and sewn in California.
This is an active crowdfunding campaign.
It is estimated to ship in May / June 2025.
It is estimated to ship in May / June 2025.
The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we like in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Fit
Available in our Straight, Slim and Skinny fits.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#75 Japan Selvedge, 14.5oz, Orange ID
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
Fit guide
Est. Ship
May / June 2025
What is selvedge denim? Read more on our blog.
Customer Feedback on #75 OKAYAMA STANDARD
"They arrive stiff as a board. Thick luscious denim. They will need a couple of months to break in. So In a couple of years I’ll be able to let you know how much I like the. My last pair( similiar denim ) are v worn and faded nicely down. But still retain the weight and have another 10 years in them. Expect these will be likewise. Excellent value. Most jeans that I bought (prior to Gustin)lasted a year."
-Nigel S. | Verified Buyer
"I’m kind of a selvedge noob. Visited Japan came home with a Flathead 9oz. Jacket, and fell in love with Japanese style attention to detail. Happy to say, these USA details compete and even exceed in some areas. Now, compared to my usual AE Mall jeans of varying quality well, there is no comparison. Thats even with being generally satisfied with AE. I feel so swaggy in comparison. Just hefty enough. Slightly sheeny and plenty character now, and can’t wait to see how they wear and fade. Love the unique selvege ID."
-Christopher R. | Verified Buyer
"Seems like great quality material. I like the look of it and the stitching.
Fit is decent. Feels like the butt and crotch are a little tight, same with the calves. I ordered the 38 slim, will order a 38 straight next time."
-Kyle R. | Verified Buyer
"These are a lovely pair of jeans! I love the look, feel and texture of this pair of selvedge denim. I'm not sure how well they will hold up, or what the fading process will look like in a year, but I'm very happy with my purchase.
After following the size guide and having my wife measure my waist I was pretty confident that a 34 skinny would be the right size. They ended up being a bit too tight in the top block and calves. In the past I would have settled for this knowing that the jeans would eventually loosen up. However my approach to selvedge denim has changed after months of reading reddit posts and watching youtube videos. After a few returns I finally settled on a 35 skinny which is about 2-3 sizes above what I would wear with other non selvedge brands (Levis, Boulder Denim, etc).
The Gustin CS team have been an absolute pleasure to work with! Eric helped me navigate the return process with ease and I would happily order from Gustin again."
-Ben G. | Verified Buyer
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