Bestseller
1968 (raw)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (worn-in)
1968 (worn-in)
1968 (worn-in)
1968 (worn-in)
Cut and sewn in California.
This is an active crowdfunding campaign.
It is estimated to ship in May 2025.
It is estimated to ship in May 2025.
Today we're pairing a true selvedge denim icon with a totally new fit we call the Vintage Straight. You asked us for another fit option and we're excited for you to try this out. This is the Cone Mills 1968 in our all new Vintage Straight Fit.
Our new Vintage Straight fit is inspired by pre-1950s, classic denim fits. It's defined by a near dead straight line from top to bottom, notably higher rise front and back, roomy top block and fuller thigh and leg. It offers a distinct style option. If you're seeking a roomier fit, this style can work. If you currently enjoy our straight or slim fits, this style offers a more relaxed option in general.
The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. This is iconic denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
Fit guide
Est. Ship
May 2025
What is selvedge denim? Read more on our blog.
Customer Feedback on THE 1968 - VINTAGE STRAIGHT FIT
"The high rise on these make them incredibly comfortable to wear at the hip. They are roomy but not too baggy. The denim itself is just the right weight and look and feel high quality. If you're looking for a daily, quality selvedge with a high rise that will look good and feel better, this is the one."
-James S. | Verified Buyer
"This fit is fantastic, exactly what I was looking for! I've long wanted a straight cut in a higher rise, and Gustin has nailed it. As to be expected, all the details were well-executed. These are my new go-to jeans, and I'd love to see Gustin offer the Vintage Straight Fit in a wider variety of denims and other fabrics; the 1968 from Cone Mills is great, but I'd love to have a pair in a heavier weight in my closet as well."
-William W. | Verified Buyer
"If you don’t start making more pants in this fit, I will be super disappointed. This fit gives just enough more room in the rise to make it super comfortable but not baggy looking or feeling. The other fits are just too tight in the rise for me."
-Jeremiah P. | Verified Buyer
"I love this jeans. It's a great fit, love the weight of the fabric how the jeans fit nice and relaxed. I just wish you would take in seam sizer and tailor the length to that before shipping. I have to go looking for a tailor to cut and sew."
-Rajeev V. | Verified Buyer
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