This is an active crowdfunding campaign. It is estimated to ship in March 2025.
Take a luxurious flannel an iconic pattern and make it way better with indigo dye. A classic shirt that will age beautifully like raw denim. It's hard to ask for more. The Indigo Dye Flannels
Indigo dye is at the heart of why we love selvedge denim. It allows the garment to age and evolve with time and wear. That characteristic of indigo dye works equally well to transform a classic shirt. Japan has applied our favorite dye to a classic flannel and the result is quite nice. Each starts with a luxuriously soft, brushed flannel base. It's a pure joy to wear. Layered on top is an iconic shirting pattern - a big plaid. It never goes out of style. The true star is indigo - rich, inky, ready to get better with each wear. You'll enjoy the evolution.
This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is set off by two key design cues: a perfectly sized collar without buttons and two clean button closures on rounded chest pockets. These two elements lend the style a more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style. Intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. The moment we sewed up some flannels and heavy jacquards in this style we knew it was right.
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"