Cut and sewn in California.
This is an active crowdfunding campaign.
It is estimated to ship in March / April 2025.
It is estimated to ship in March / April 2025.
Returns & Exchanges
If for any reason you are not happy with the item you receive, we are here to help.
Learn more.
If for any reason you are not happy with the item you receive, we are here to help.
Learn more.
If you missed the first run of this specialty selvedge, today you have another shot. We're getting a small lot woven just for us. Enjoy it and wear it well.
Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. This was our first new find that come from our global search for selvedge. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep as starting point as you find and a great starting color. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for it's balance of usability and toughness. The weft is where things take bold and colorful turn. A range of colored yarns are deployed to create a vivid rainbow effect on the backside of the fabric. The pictures tell the full glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.
Choose either our classic straight, slim or skinny fit. More details available in our fit guide.
Fit
Available in our Straight, Slim and Skinny fit
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#541, 100% Cotton, 12oz, Red ID
Finish
Raw, Contrast Stitching, Brown Leather Patch
Trims
Custom hardware, hand stamped leather patch
Made in
Fit guide
Est. Ship
March / April 2025
What is selvedge denim? Read more on our blog.
Customer Feedback on #541 THE RAINBOW SELVEDGE
"Overall satisfied on the quality of materials and workmanship. There is frustration surrounding the fit/sizing/return aspects of doing preorders. Ultimately my jeans will need alterations."
-Gregory L. | Verified Buyer
"These fit well and the fabric is comfortable for the first time wearing them. The subtleness of the rainbow is kind of fun too. I have some athletic legs and so many jeans are really snug on my thighs and calves with a good waist fit, otherwise, the waist is loose and I can comfortably get my legs in them. Neither problem for these.
I liked the updates on the production once fully funded."
-Mark P. | Verified Buyer
"Wow, ordered a bit bigger with straight leg and it is like having ridiculously overbuilt sweatpants - like if Range Rover built the Honda Civic - love the color feel and comfort of these jeans - can’t wait for the dye to age and the rainbow to come through!"
-Chi T. | Verified Buyer
"I love this pair of jeans! They exceeded my already lofty expectations. The rainbow colored thread is shows through the darkest blue exterior just enough to make the pants look as though they are moving very subtly underneath. The rainbow selvedge on the rolled cuff stands out in nice contrast with the exterior, & has the extra advantage of showing queer pride. The pair I bought was sized 35 slim, & it's just a little too big in the waist. I usually take a size 34, but sized up per your recommendations."
-Nicolai S. | Verified Buyer
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