The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we like in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Fit
Available in our Straight, Slim and Skinny fits.
Inseam
Waist sizes 29-33 have a 34" inseam. Waist sizes 34+ have a 36" inseam.
Beautiful denim, but 1 extra inch in the Front Rise (Slim cut) would make them so much more comfortable when seated.
Wil T.
Verified Buyer
Product: #75 Okayama Standard
Size ordered: 34 Straight
Usual Size: 32
Body Type: Athletic
Height: 5'9"
Weight: 160
3 months ago
Fabric is amazing. Fit is ok. As always tricky to get wide enough for athletic legs without getting too wide a waist. Not sure I managed but initial fit is ok. About 5” too long tho as a result.
Kyle R.
Verified Buyer
Product: #75 Okayama Standard
Size ordered: 38 Slim
Usual Size: 36" low rise
Body Type: Average
Height: 5'11"
Weight: 209
4 months ago
Seems like great quality material. I like the look of it and the stitching.
Fit is decent. Feels like the butt and crotch are a little tight, same with the calves. I ordered the 38 slim, will order a 38 straight next time.
David N.
Verified Buyer
Product: #75 Okayama Standard
Size ordered: 40 Straight
Usual Size: 38
Body Type: Athletic
Height: 5'10"
Weight: 200
4 months ago
I’ve been trying a lot of brands over the past year, and these are the best fitting and most comfortable ones so far.
Dennis C.
Verified Buyer
Product: #75 Okayama Standard
Size ordered: 33 Straight
Usual Size: 33 standard
Body Type: Stocky
Height: 5'9"
Weight: 200
4 months ago
The standard for a reason. Has all the beautiful imperfections that give character. You can feel the purpose of each stitch (not just flat decorations like in most brands), which provides an excellent body sense (ie. What my body shape could be).
Break in took a week of wear after initial wash, about half inch expansion at waist (I'm overweight). Fading is juust starting after a couple months office wear, but i can already feel the whiskers are going to be beautiful. If only every pair of Gustin jeans could match this level.
Customer Feedback on #75 OKAYAMA STANDARD
"Fabric is amazing. Fit is ok. As always tricky to get wide enough for athletic legs without getting too wide a waist. Not sure I managed but initial fit is ok. About 5” too long tho as a result."
-Wil T. | Verified Buyer
"I’ve been trying a lot of brands over the past year, and these are the best fitting and most comfortable ones so far."
-David N. | Verified Buyer
"Fit, fabric and workmanship are great. I’m enjoying the easier fit of the slim fit."
-Paul B. | Verified Buyer
"My favorite jeans and fabric for more than a decade"
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."