This is an active crowdfunding campaign. It is estimated to ship in February 2025.
The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we like in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Fit
Available in our Straight, Slim and Skinny fits.
Inseam
Our waist sizes 29-33 have a 34" inseam. Our waist sizes 34+ above have a 36" inseam.
Appearance of jeans is that they are nicely made. Waist size feels smaller than other brands i have purchased with same size. Length was good. The denim feels pretty heavy. It's so heavy im not sure i could wear in the summer. Took almost 3 months to receive. Im not sure i would buy another unless i could figure out how to order the waist size reliably since you cant return.
Jamie B.
Verified Buyer
Product: #75 Okayama Standard
Size ordered: 33 Slim
Usual Size: 32
Body Type: Average
Height: 5'6"
Weight: 150
3 months ago
Third pair. Great material and fit.
Paul B.
Verified Buyer
Product: #75 Okayama Standard
Size ordered: 33 Slim
Usual Size: 32
Body Type: Average
Height: 5'10"
Weight: 155
3 months ago
Fit, fabric and workmanship are great. I’m enjoying the easier fit of the slim fit.
Customer Feedback on #75 OKAYAMA STANDARD
"Beautiful quality! Nice fit that’ll break/grow with time."
-Vincent M. | Verified Buyer
"My favorite jeans and fabric for more than a decade"
-Bruno B. | Verified Buyer
"Third pair. Great material and fit."
-Jamie B. | Verified Buyer
"I’ve been trying a lot of brands over the past year, and these are the best fitting and most comfortable ones so far."
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."