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#25 Natural Indigo 2

Selvedge Denim Jeans

$156
Save 50-67%
Typically priced at $312-$468 in retail.
100% funded
Campaign sold out
Estimated ship date
March 2025
Cut and sewn in California
100% Cotton
Of the hundreds of selvedge denims we've run, only a handful use true natural indigo dye from plants. This is one of the first we found and still one of the best. Seeing how it fades just makes it even higher on our list of must own pairs of denim. 
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. This fabric uses natural indigo plant dye, which is very rare and quite pricey. This dye is put to good use to make this denim start out with an inky, dark blue color. This is a great base to start wearing in, and as you can see, the way this fabric ages is every denim lover's dream -- perfect medium blue, nice grain, sweet contrast. It's a thing of beauty. At 14 ounces with a good amount of starch, this is a very solid fabric that will stick with you for years. This is denim done the old fashioned way.
This is the same style and quality that was sold in boutiques all over the country for much more.
Choose either our classic straight, slim or skinny fit. More details available in our fit guide.
You will receive a new pair of raw denim, not worn-in or distressed
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#25 100% Cotton, 14.0oz, White ID
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
What is selvedge denim? Read more on our blog.
Customer Feedback on #25 NATURAL INDIGO 2
"Great"
-David F. | Verified Buyer
"Beautiful!!! The quality is visible. The construction is impeccable. The value of taking the Gustin approach, along with Gustin's execution, is there. On the fit, I upped one size (changed my order to 37 after originally going with 36) given the comments of others. When I received them, they were loose (particularly in the thigh area). When I washed them, everything was a perfect fit."
-Eric G. | Verified Buyer
"Great fitting, high quality pant. Color starts out great and noticeably a better quality weave than department store jeans. Will have to wait a while to see how it fades."
-Mark V. | Verified Buyer
"I have worn the pair for the last month. Color is not set yet, but I really like the blue grayish hue that is setting in. I highly recommend these jeans."
-John C. | Verified Buyer
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What Customers Are Saying
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
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