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$149
Save 25-50%
Typically priced at $198-$297 in retail.
Fit
This item is in-stock and ready to ship.
Cut and sewn in California.
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Fit
Available in our Straight, Slim and Skinny fits.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Collections
What is selvedge denim? Read more on our blog.
Customer Feedback on THE 1968
"Bad= the weirdly tall fly buttons. Why so long? Good= cut and fit, the way jeans were meant to fit. Best=the denim. It has done the waist stretching and is starting to have the comfort and feel of old school jeans I used to wear. Thought for the future: what about not going to the effort of hemming the pants? I’m a tall fellow and yet there must have been at least eight inches cut off when I had them hemmed. Just leave them raw?"
-Rod M. | Verified Buyer
"My second pair of Gustins. Best jeans ever."
-Doug O. | Verified Buyer
"The 1968 was my first purchase from Gustin. Exceptional quality of the materials, beautiful craftsmanship make this a favorite. I've worn them for nearly two weeks and they are wearing in very well. Cannot wait for the Red Fire! Looking forward to acquiring more products in the future."
-Michael H. | Verified Buyer
"I have 2 pairs of these jeans now and I love them."
-Marty B. | Verified Buyer
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What Customers Are Saying
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
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